Soar Your B2B Sales Today

B2B sales Process optimization

& AI Processes Automation

for scaling Startups & SMBs

The Silent Sales Killer: How Women’s Underrepresentation + Buyer Power Shifts Are Shaking B2B Revenue

Less than 30% of B2B sellers are women. Buyer roles are diversifying fast. Revenue teams pretending this doesn’t matter are already bleeding margin. Here’s why.

What B2B Buyers Really Think: Psychology Tactics That Close (or Kill) Revenue

B2B buyers aren’t logical—they’re human. Cognitive bias, emotional friction, and broken RevOps are bleeding revenue. Here's how to flip the psychology.

3 Contrarian Case Studies That Changed B2B Revenue Forever

AI taking over GTM. A pricing reversal that doubled revenue. And one sales team that destroyed 60% of their tool stack—and grew faster. These are today's wildest B2B revenue transformations.

problems we solve

Founders' Challenges

No Clarity

“We have a bunch of customers, of different kinds, with different problems. it seems like we’re Selling To Everyone, But We Don’t Know Who To Prioritize Or Where To Focus Our Efforts.”

No Repeatable Sales Process

“We don’t really have a process for selling; everyone does their own thing.. it feels like we’re starting from scratch every time.”

Great Product, Not Selling

“We have a great product, but for whatever reason, we can’t seem to get it off the shelves !!”

Lots of Leads, No Conversion

“We get lots of leads every month, but we just can’t close the deals! not sure what the problem is !?!”

Great Reps Are Hard to Find

“Our reps do not follow-up, do not do good discovery. they seem to lack discipline and skills. Man, it is really hard to find a good rep these days!!”

How we do it

B2B Sales Process Optimization

HatHawk’s B2B Sales Process Optimization (SPO) program enhances your sales operations through a structured approach. We start with assessment and strategy development, followed by sales process optimization and infrastructure design, team development and recruitment. Continuous performance monitoring ensures sustained growth and efficiency.

Assessment & Strategy

Conduct a thorough audit to understand current processes, then develop a tailored strategy focusing on Ideal Customer Profile, positioning, and competition.

Sales Process Optimization

Refine sales workflows, integrate CRM systems, and enhance prospecting, offer-making, and negotiation strategies for efficient operations and higher conversions.

Team Development

Recruit top talent, define clear roles, and implement onboarding and training programs. Ensure team alignment with on values and business purpose. Provide continuous skill development.

Performance Monitoring

Continuously monitor metrics, analyze data, and gather feedback. Make regular adjustments to optimize efficiency, productivity, and alignment with business goals.

Laurentiu Ghenciu

about

20+ Years of Experience in global B2B sales

With over 20 years of experience in international B2B sales, I have successfully grown teams worldwide and scaled businesses from zero to multimillion-dollar enterprises. My expertise spans working with both startups and corporates, driving significant results and sustainable growth. Trust in my proven track record to optimize your sales process and elevate your business to new heights.

What people say

don’t just take My word for it

There are few people who can make a significant difference in the evolution of a company, especially in a technology start-up. Laurentiu is one of them. He knows how to build a sales system that works and generates revenue, with everything that entails: the sales process, infrastructure, people. Everything revolves around a sales strategy that is centered on the customer and the value that your product brings to them.

Laurentiu is a natural leader – bold, enthusiastic and great at building teams; got to witness firsthand his creativity, passion, and spirit of constant improvement, along with his depth of knowledge.

You cannot imagine a more motivated, proactive, and loyal professional than Laurentiu – always ready to help you, to listen to you, and to find the best solution for all parties. It was a great pleasure to work with Laurentiu

Laurentiu is an excellent sales consultant, solution-oriented, and always ready to go the extra mile to give the client what he needs, he’s at the same time the enthusiastic leader that can easily motivate any team and drive your business up.